Get paid for the leads
that walk in your door.
GeniusHVAC routes homeowners in your zip codes straight to your inbox - $50 per routed lead, $250 per booked appointment, both capped by a monthly threshold you control. Or run your own Online Estimator - free during launch - for unlimited leads. Run one. Run both. We do the rest.
- MLNEW · 1 MIN AGOMaria L. · 2,100 sq ft95814 · ELK GROVE · 20 SEER2 SYSTEM
- JRNEW · 4 MIN AGOJames R. · 1,800 sq ft95816 · MIDTOWN · HEAT PUMP CONVERSION
- DKNEW · 21 MIN AGODevon K. · 2,400 sq ft95825 · ARDEN-ARCADE · FULL REPLACEMENT
Pay per lead.
Or run your own estimator.
Pick the model that fits how you grow this month. Run one, run both side-by-side - every setting is on the same dashboard and changes take effect immediately.
Every qualifying homeowner in your zip codes - at the price that matches the work we did. Both billed against the same monthly threshold you set.
- $50 / routed lead - real-time routing into your territory with full system, sizing, and rebate context attached.
- $250 / booked appointment - we screen the homeowner, confirm address + system intent, and schedule the visit before sending it to you.
- Monthly spending threshold covers both. We stop routing when you hit it. No surprise charges.
- Dispute any lead that's not real (10+ char reason). Approved disputes drop a free-lead credit on your account.
- Bonus: Open Leads marketplace ($10–$30 each, score-based). Claim extras in your area any time.
Open Leads marketplace claims are billed separately and don’t count toward your monthly threshold.
Start with Lead Service →Your own GeniusHVAC-powered landing page. Drive your own traffic and every lead it brings is yours - no per-lead charge, no monthly cap on volume. Run it standalone or alongside Lead Service.
- Hosted at
geniushvac.com/yourname- or embed on your site, GBP, or share the direct link - Unlimited leads - every form submit is yours, no per-lead charge
- 3 form styles (step-by-step, chat with Ben, single question) - pick what converts best
- Your pricing matrix (18 featured or all 72 systems), your photos, your brand colors, your disclaimer
- Rebate library + carried-brand picker built in. Federal IRA, state, utility programs auto-attached.
- Built-in scheduler with day + time-block availability, holiday skipping, OAuth calendar sync
- Pricing display modes: monthly-first, total-only, or hidden behind "call for pricing"
- Lead alerts, dashboard, append-only notes - same as Lead Service
Map-based zip
coverage manager.
Paste a list, draw a radius, or pick zips one by one. We only route leads inside your area - never to someone else, never outside the box you drew.
Punch in a radius
Type a radius - say, 25 miles from your shop - and we grab every zip code inside it.
Pick zips one by one
Click any zip on the map. Multi-select with shift. Paste a comma-separated list to bulk add.
Exclusivity respected
Leads inside your area only. We don’t route the same lead to a competitor next door.
Change it anytime
Bigger truck this month? Expand. Slow week? Pull back. Changes take effect immediately.
Fund a campaign,
own the inbound.
Push your card, set a budget and expiration, drop your logo and gallery. While the boost is live, every qualifying lead attributes to it - and any in-campaign leads that didn't meet our strict qualification are yours to claim at a reduced rate.
Spring Tune-Up Push · 95819 + 4 more
Boost runs through Jun 14 · custom branding · 4-photo gallery
Fund & expire
Set a budget and an end date. We stop spending when either runs out. No surprise charges.
Your branding
Logo, gallery, and disclaimer on every lead-facing surface for the duration of the boost.
Live stats
Leads in, spend, remaining budget, days left - updated in real time on your dashboard.
Claim non-qualified
Leads that weren’t sent to you because they didn’t meet our strict qualification? Claim them at a reduced rate.
Your own landing page.
Every lead is yours.
Hosted at geniushvac.com/yourname - embed it on your site, Google Business profile, or share the direct link. Free during launch, no per-lead charge. Drive your own traffic and every form submit lands directly in your dashboard.
Free during launch - no subscription charge.
Every lead the estimator captures is 100% yours.
Step-by-step, chat with Ben, or single-question Typeform.
- Under 1,500 sq ft→
- 1,500 – 2,500 sq ft✓
- 2,500 – 3,500 sq ft→
- Over 3,500 sq ft→
3 form styles
Step-by-step, chat with “Ben” the assistant, or single-question Typeform-style. Switch any time.
Embed anywhere
Drop it on your site, your Google Business profile, or just share the direct link. Custom logo & disclaimer.
Scheduler built in
Pick days and time blocks. Federal holidays auto-skipped. Bring your own scheduler via link or iframe if you prefer.
Tracked end-to-end
Every form submission lands in your dashboard with full context - page version, source, time on page, all of it.
Your prices, your systems
The estimator quotes off your pricing matrix - 18 featured Best/Better/Good systems or the full 72-row grid. Per-system photos, ratings, and SEER/HSPF2/EER badges.
Rebate intelligence
Federal IRA, state, and utility rebates auto-attached to qualifying systems. The estimator surfaces them to homeowners with eligibility bullets and source links - no extra setup.
18 featured systems.
Or all 72 if you want.
Best / Better / Good per size, or the full matrix of every system type. Upload product photos, set ratings, attach rebates to specific systems, and bulk ±% the whole grid in one click.
| System | Price |
|---|---|
Best · 3-ton 22 SEER2 Variable HSPF2 8.1 · EER 14.3 + $2,500 fed rebate | $184/mo |
Better · 3-ton 20 SEER2 Two-stage HSPF2 7.8 · EER 13.5 + $1,200 utility rebate | $142/mo |
Good · 3-ton 16 SEER2 Single-stage HSPF2 7.5 · EER 12.8 | $94/mo |
Best · 4-ton Heat Pump 22 SEER2 Cold climate rated · Inverter + $3,200 IRA + utility | $219/mo |
Better · 4-ton 19 SEER2 Heat Pump HSPF2 7.9 + $1,800 IRA rebate | $168/mo |
Rebate intelligence
Federal IRA, state, and utility rebates auto-suggested and attached to qualifying systems. You confirm what to surface to homeowners.
Upload photos per system
Drop product imagery for each tier. Set system ratings, eco ratings, SEER / HSPF2 / EER badges.
Pricing display, three ways
Monthly-first, total-only, or hidden behind “Call for pricing.” Switch at the system level if you want a mix.
18 or 72
Run a lean Best/Better/Good per size, or expose the full 72-system matrix for power users. Toggle any time.
One workflow.
Append-only notes.
A five-stage pipeline with timestamped notes and a “have us follow up for you” toggle. If a lead turns out fake, dispute it - we review, and approved disputes drop a free-lead credit on your account.
Append-only notes feed
Every interaction timestamped and immutable. Nothing gets lost or overwritten.
- ✓Lead routed to Nordic HVACSYSTEMTue 10:24 AM · All-leads tier · $50
- →Called homeowner - left voicemailNOTETue 11:02 AM · Mike F.
- 📅Booked site visit · Tue May 19, 9–11 AMNOTETue 2:18 PM · Mike F.
- 🤖Auto follow-up enabled - we’ll nudge until you say stopTOGGLETue 2:19 PM · System
If a lead isn’t real, flag it.
Tag any routed lead with a reason (10+ chars). Admin reviews - approved disputes drop a free-lead credit on your account.
- ✓Phone number disconnected+$50 CRDispute approved · Credit issued · $50
- ✓Address outside service area+$50 CRDispute approved · Credit issued · $50
- ⏱Renter, not decision-makerREVIEWINGSubmitted · 12 hrs ago
Buy extra leads
you weren’t routed.
Leads that didn't make our strict qualification bar - claimable within 10 miles of your zips. Prices run $10–$30 each, see it upfront and claim in 10 seconds. CFM distributor contractors get an extra 50% off.
- Sarah B. · 1,650 sq ft95821 · ARDEN-ARCADE · 4.2 MI · HEAT PUMP CONVERSION$25
- Tom A. · 2,200 sq ft95822 · MEADOWVIEW · 6.8 MI · FULL REPLACEMENT$30$15CFM
- Lila V. · 3,100 sq ft95825 · ARDEN-ARCADE · 2.1 MI · DUCTLESS MINI-SPLIT (4 ZONES)$20
- Ron P. · 1,900 sq ft95816 · MIDTOWN · 3.5 MI · 20 SEER2 SYSTEM$20$10CFM
One threshold.
No surprises.
Set a monthly spending threshold that covers routed leads and booked appointments. We stop sending when you hit it - until next month or until you raise it. Your card on file lives in the Stripe Customer Portal, you have full access.
Pick any dollar amount in the contractor portal. Raise it, lower it, change it any time.
We stop sending once your month-to-date spend (routed + booked combined) reaches the threshold. New leads pause until next month.
Threshold rolls over on the 1st. Bump it up mid-month if you want more leads - changes take effect right away.
Open Leads marketplace claims are billed at claim time and don’t count toward this threshold.
Self-serve at
account.geniushvac.com/signup
Card capture, terms, Cloudflare bot check, done. Welcome email lands when admin activates - usually the same day.
Email, business name, EIN. Cloudflare bot check.
Stripe-hosted. We don't store anything sensitive on our side.
Draw your zips, pick Lead Service ($50 routed / $250 booked), the Online Estimator (free during launch, unlimited), or both. Set your monthly threshold.
Welcome email lands same day. You're live by close of business.
Stop chasing leads.
Start booking jobs.
Sign up takes about 5 minutes. You’re capturing leads same day - or as soon as admin gives the green light.